Author marketing
Describe the reader your book is for
A reader profile becomes useful when it describes a reason to read, rather than an imaginary perfect customer.
The subject index / 24 articles
Author marketing
Describe a book, reach its readers and plan the work around a release.
Author marketing
Plan an author website around reader questions
Organise an author website so readers can identify the books, find the right next step and contact the right person.
Author marketing
Give a book its own page on your website
Give readers one stable destination for the description, sample and availability of a particular title.
Author marketing
Decide what an author mailing list will offer
Define the editorial promise, workload and subscription process before inviting readers to join.
Author marketing
Write a welcome email that sets expectations
Use the first message to confirm the subscription, deliver the promise and explain what happens next.
Author marketing
Finding a sustainable newsletter rhythm
Choose a schedule from the material and time available, then make the expectation visible.
Author marketing
Build a launch plan around a few defined jobs
A launch becomes easier to manage when each activity has an owner, a dependency and a reason to exist.
Author marketing
Prepare the files people need to share your book
Package the cover, description and factual details so a host or collaborator can use the correct material.
Author marketing
Put together an author press kit
Collect the facts and files an interviewer or event organiser needs without making them search through a long biography.
Author marketing
Pitch an interview with a specific conversation in mind
A useful interview pitch offers a relevant subject and a clear reason that the outlet’s audience might care.
Author marketing
Choose a passage for a public reading
Choose a passage that can stand on its own, then rehearse the transition into and out of it.
Author marketing
Prepare questions for a book-club discussion
Write questions that invite different readings and give participants something in the book to point to.
Author marketing
Review copies and the independent reader
Offer the right format to relevant reviewers, with enough information for them to decide freely.
Author marketing
When a reader review needs a reply
Distinguish a correction or direct question from an opinion that belongs to the reader.
Author marketing
Choose excerpts that work outside the book
A short excerpt should retain its meaning when it leaves the surrounding chapter.
Author marketing
Find article ideas connected to your book
Use the book’s questions and decisions to find subjects that can support a complete article of their own.
Author marketing
Plan an author photograph you can use in several places
Plan for crops, file sizes and usage permissions before the camera comes out.
Author marketing
Photograph a physical book for a website
Use light, angle and a simple background to show the physical book clearly.
Author marketing
Decide whether a book trailer has a job to do
Give a trailer a defined audience, destination and message before investing in production.
Author marketing
Set a promotion budget around a measurable aim
Tie spending to a specific activity and a testable result, while keeping uncertainty visible.
Author marketing
What changed after the promotion?
A campaign record should distinguish what you did, what you observed and what you can reasonably infer.
Author marketing
Give an older book a new reason to be mentioned
An older title can enter a new conversation when the connection is specific and the book information stays accurate.
Author marketing
Before two authors work together
Agree on the shared purpose, individual responsibilities and use of material before announcing the project.
Author marketing
What to keep doing after launch week
Keep the book’s information and reader relationships current after the concentrated launch activity ends.